These two words encapsulate what is unique about Topsoe and the value the company brings to its customers around the world. These words have therefore been assigned a leading role in the company’s new brand communications that went live in October 2014.
Today Topsoe’s customers are under constant pressure to get more from less. In fact even the smallest improvements in performance can often add something really signiﬁcant. Some customers need to increase their capacity or yield in order to seize market opportunities. Others need to improve energy eﬃciency or runtime to reduce costs, and most of them need to reduce waste or emissions to adapt to changing regulatory requirements. Choosing optimal performance as a key part of Topsoe’s promise to customers directly addresses these challenges. Regardless of whether the next improvement requires revolution or incremental evolution, the message is that Topsoe’s scientists and engineers work closely with customers to get the most out of our processes and products using the least possible amount of energy and resources. In other words, optimal performance – meaning the best possible solution as perceived by the customer. Nothing more, nothing less. This may sound easy, but it rarely is. In many of the industries Topsoe serves, reaching an optimal solution to a given problem is a dynamic and often complex challenge because parameters and possibilities can change from day to day. Growth cannot be taken for granted, customers can stop buying or switch to competitors, costs can ﬂuctuate in unpredictable ways.
Sometimes even the fundamental premises of a given business model can change. Topsoe does not claim to be able to solve all of these challenges for customers. What it does promise is to understand and accept these working conditions and be focused on always ﬁnding the best possible solution to help customers navigate in the best way possible. What’s more, Topsoe’s unique advantage is the fact that the company is a pioneer in surface science and has more than 75 years of experience in delivering the beneﬁts of this through engineering. Backed by its reputation for reliability, this combined and integrated approach differentiates Topsoe in achieving optimal performance for its customers.