THE “RIGHT” SOLUTION DEPENDS ON HOW YOU FRAME THE PROBLEM
In the petrochemicals industry, most of the time, a facility can rely on a pipe being at full capacity. As production of SAF ramps up, that’s not the case – so people are looking at scarcity in their cost models in a whole new way, having to plan for inputs simply not being there.
Also, when you’re joining together companies from different sectors – startups, recycling, refineries, the whole value chain – those cost models use different assumptions, even different terminology. So, the “right” solution depends on how you frame the problem, and how you draw that box around one client may not be the right solution for the planet! Not all green projects look green when you take a big picture view.
Those assumptions, though, are a huge opportunity. A plastic recycling plant, for example, may have requirements for waste of a certain composition or translucency. That’s important if it’s going to be new plastic – but not if it’s going to be SAF. So, challenging those assumptions is key.