“When I joined Southwest, I was new to aviation – but something about the culture made me feel that if anyone can do SAF right, Southwest can. Southwest’s purpose is to connect people to what’s important in their lives through friendly, reliable, and low-cost air travel – and our joined-up policies are facilitating those connections, while also working towards our sustainability goals.”
Helen Giles, Director of Environmental Sustainability, Southwest Airlines
The strategy at Southwest is an object lesson in joined-up thinking – with managers applying reason across the entire value chain to see how decisions in one department affect another and how different teams can be motivated to aim for the same outcome. Accordingly, we’ve combined Michael’s and Helen’s perspectives into one summary.